For advisors

One place to run the practice.

People, opportunities, tasks, activity and priorities stay connected so you can see what needs attention and keep the practice moving.

TheGonchDashboardPeoplePipelineActivityGoalsIllustrative practice · invented dataTue Sep 8 · 8:04DW
Operating signals since Friday0 of 6
NOFollow-up call overdueOkafor · Proposal · due Fri Sep 4Overdue
2PMeeting todayRamirez household · fact finding · 2:00Today
CHOpportunity with no next actionChen household · Fact Finding · 12 days in stageNeeds action
MAPipeline movedMarchetti · Proposal → Submitted · yesterdayMovement
68Activity goal120 of 175 dials this week · TuesdayOn pace
BYReferral receivedByrne referred Tran · not yet contactedNew person
Today
Do first0
Follow-up call · OkaforProposal · 3 days overdueNow
Set next action · Chen householdFact Finding · 12 days in stageNow
Today0
2:00 · Ramirez householdFact finding meeting2:00
Call TranReferred by Byrne · Sep 5Today
This week0
55 dials to weekly goalWed – Fri · about 18 a day120 / 175
Marchetti · submittedReview submitted status and next stepsWatch
Organized from the record
Nothing here was typed into a to-do list. Each item comes from a person, an opportunity, a task or a goal that already exists in the practice.
01 · Know what needs attention

Start with what needs to move.

Tasks, follow-ups, people and opportunities that need action surface on their own. The advisor does not have to remember them, and does not have to hunt for them across three tools.

A person with no next step is treated as a signal, not an empty field.

What needs doing, and who is missing a next step.
Dana Whitfield · Tue Sep 8
Overdue1 task
Follow-up call · Okafor
Proposal · due Fri Sep 4
Today2 items
2:00 · Ramirez household
Fact finding meeting
Call Tran
Referred by Byrne · Sep 5
No next step2 people
Chen household
Fact Finding · 12 days in stage
Marchetti
Submitted yesterday
Today’s activity — Dials — Reached — Appts keptFill out today’s activity →
02 · Keep the pipeline visible

Where each opportunity is, what happened, and what comes next.

Every stage move is recorded with its date, so the pipeline carries its own history. Select a case to see how long it has been where it is and what has to happen to move it.

Pipeline · 6 casesTotal expected revenue $32,500
Prospects2
Fact Finding2
Proposal1
Submitted1
Paid
2 paid this year · $7,500
Fact Finding · 12 days in stage
Chen household
$5,000 expected · Referral · Okafor
History
Aug 14Opened in Prospects
Aug 20Introductory meeting kept
Aug 27Moved to Fact Finding
Next action
None scheduled. Twelve days in Fact Finding without a next action is the signal.
Today · 2:00
Ramirez household
Fact finding meeting · Fact Finding · $7,500 expected
Illustrative workflow · invented data
1Activity recordedAppts kept +1 · New facts +1 · Tue Sep 8
2Outcome saved on the opportunityRamirez household · proposal warranted
3Next action createdProposal meeting · Tue Sep 15 · linked to the case
4Pipeline updatedFact Finding → Proposal · history keeps both dates
03 · Capture activity while it is useful

Logging is a by-product of running the practice, not a second job.

Record activity, update the opportunity and set the next action against the same person. The illustration shows these connected steps in an advisor’s workflow.

Nobody reconstructs the week on Friday afternoon.

04 · See the practice clearly

Activity, pipeline, goals and production, side by side.

The week’s activity sits next to the pipeline it feeds, the goals it is measured against and the production it eventually becomes. The relationships are visible. TheGonch does not pretend one number explains another.

Activity · this week
120 / 175 dials
Tue · 8 appts kept · 5 new facts
Pipeline
$32,500
6 open · 1 moved this week · 1 stalled
Goals · 2026
71% of FYC target
68% of the year elapsed · on pace
Production · YTD
$7,500
FYC$2,500GDC$5,000
2 paid cases · Total compensation
Priorities
4
1 overdue follow-up2 without a next step1 meeting today
Derived from the items above
05 · One record, less reporting

The work you already did is the report.

Because the practice runs on one record, the manager reads context from it directly. There is no weekly status email to write and no separate tracker to keep in step.

Better organization for the advisor first. Better visibility for the organization as a consequence.

Advisor · during the week
MonLogged 45 dials, 2 appointments setMonMarchetti moved to SubmittedTueRamirez meeting completed, proposal setTueOkafor follow-up call completedWedTran added from Byrne referral
same record
Manager · Friday, without asking
Activity at 92% of weekly goal2 stage moves, 1 new case openedChen: 15 days in Fact Finding, next action now setNo overdue follow-ups at week end1 referral received
Not needed
Friday status email

Run the practice from one place.

Activity Tracking is the advisor workspace: people, pipeline, tasks, activity, goals and production in one record.